Following its adoption of a unified global brand, IMI Critical Engineering put its whole family of brands on a single stand for the first time at the Valve World exhibition in Dusseldorf in December 2014.
The stand, which was staffed by over 40 IMI Critical Engineering employees from 14 companies and 10 geographies, gave the 10,000 visitors to the show the chance to see the full product range, technical expertise and geographic reach of IMI Critical for the first time.
Strategic Planning Director, Mike Semens-Flanagan, said: "When I attended this exhibition in 2012, I spent most of my time explaining to customers who IMI was, and how our brands fitted together. This time we were able to concentrate on customers and the great engineering solutions we can offer them."
The IMI Critical stand was three times larger than in 2012, allowing the company to really showcase its skills and experience to customers and suppliers. IMI Critical will also be attending Valve World in 2016.
